According to Euromonitor International’s new global strategy briefing, “25 Global Consumer Trends for 2008,” the current state of the world’s economy is causing the development of a consumer concept called “My Economy.” Troubled by a cloud of uncertainty, consumers in 2008 are filled with a sense of anxiety and gloom. To combat this, they are focusing on ways to stay financially stable during times of economic instability. According to Euromonitor, along with food and clothing, the HBA mar...